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Traffic, Conversion, Average Check: Myths and Rules for Depending on Store Performance

Investigation of arrays is similar to the search for a treasure: it is not clear who, where, what is looking for. Businessmen ask for applicable knowledge, mathematicians demand setting goals, and between - negotiators.

Oleg Braginsky: “Projects that do not ask for savings become successful”

Oleg Braginsky - independent director of a number of large enterprises, ex-director of processes at Alfa-Bank, an expert in the field of mathematical modeling

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There is such work - to solve unsolvable problems. It's not about lack of funds, lack of experts and legal restrictions - the organization has exhausted all resources

There is contact: 10 golden rules for communicating with subordinates

During a meeting, an expat colleague asked an assistant to bring him glasses, she brought glasses, and glasses were expected. The funny situation caused confusion and ended with a cheerful laugh. A moment later, the assistant returned with glasses.

I'm writing to you: the rules for successful email correspondence

We speak more often than we write, so we learned to communicate tolerably, if necessary, express in writing - we suffer immensely. Explaining the details personally - we make miscalculations, correctly conducting correspondence - we get the recognition of people who make decisions (DM).

How to make a career: 36 steps to promotion

Sprinters run short tracks, stayers run long distances. Leaders allow themselves neat tummies: the sight of a running general in peacetime causes laughter, in wartime - panic.

Pregnancy test on a shelf with pickles: principles of merchandising

There are professions, knowledge, skills that amateurs do not gossip about - they are complex, intricate, science-intensive. Some types of activity are confidently discussed by the townsfolk. Football and merchandising are the talk of the town, it is not for nothing that they are said about them: “every gopher is an agronomist”.

We go into a crisis, like a hike

Recreation can be conditionally divided into vegetables - carelessly lying on the beach, arrogantly waiting for a waiter with a tray, pathetically paying when leaving with a gold credit card and taiga - we plan the trip in detail, carefully pack things, tearfully dragging backpacks to the finish line, strictly observing the schedule of improvised transport - it will not wait after all.

Lifehacker's exclusive interview with Alfa-Bank top manager Oleg Braginsky about why he is a happy person and how he professionally solves complex and impossible business problems.

Interview with Alfa-Bank top manager Oleg Braginsky. Oleg about himself:

I am a happy person - my work coincides with my hobby! I professionally solve complex and impossible business problems.

The profile is impressive:

Projects in different areas and countries, innovations and artificial intelligence, Big Data and modeling, loyalty programs and behavioral forecasting.

Health. What you are doing? What tools and techniques do you use? What conclusions did you draw for yourself?

I recognize push-ups, cyclic exercises, swimming. I do 100 push-ups on my fists in 60 seconds on the first two knuckles in order to maintain a blow in the memory of the “common” 90s. I do “one more push-up” several times so that the brain does not spare the body. I finish push-ups with a deflection in the belt to stretch my back - I sit a lot.

By cyclic exercises I “zero out” my head, by swimming I clear the city lungs. 10 pools I start and finish with a slip back and forth. Apart from freedivers, few can repeat. Compete one-sidedly with fast swimmers, even if I am already completing a cycle, and they have just jumped into the pool. It is difficult with swimmers in fins. :(

I do not rest until I achieve excellence.

I brush my teeth twice a day, do not rinse my mouth with water, keep the paste liquid in my mouth for a minute - I train holding my breath and strengthen the enamel. At the same time, I stand alternately on one leg in a semi-squat. I visit the dentist once a year for professional cleaning and polishing. There are no fillings, all teeth are in place.

I do not use salt and sugar and do not keep it in the house. I go to restaurants with chefs I know, I order not from the menu, but according to the recommendations: the chef knows the origin and freshness of the products, the compatibility of dishes and the talents of changing in the kitchen. I check the expiration date and the composition of the products when shopping.

I don't drink, I don't smoke.

I perceive the elevator as a personal enemy.

Planning. How do you manage and plan your time?

The calendar is kept by an assistant who knows the basic rules and plays the first fiddle. You don’t need to make an appointment with me - a professional is responsible for them, who will put events into a plan, group territoriality, take care of taxis, hotels, tickets. I see and execute the finished calendar. Like everyone else, I ask you to set up a meeting with clients, time for meetings and even personal matters. I receive messages on WhatsApp: the make and number of the car, the name and phone number of the driver, the end point and purpose of the trip.

Learned to counter-emergency driving, avoid being behind the wheel. In the back seat you can work and relax.

I spend most of my meetings in my office. I hung up a projector, a screen, a board. I use four video cameras of different remote communication systems. I work in multi-user mode with electronic documents. I print to others - I don't use paper myself. In the workplace, broad-leaved plants.

I read fast and type blindly on the keyboard. I know QWERTY to work on standard keyboards from 450 characters per minute, and Dvorak layout to work up to 550 strokes in 60 seconds. At home, I myself sort out the keyboards of computers and laptops in Dvorakov.

Both skills allow you to respond to mail with lightning speed, not to strain when writing letters, reports and presentations. I answer emails quickly. I transfer part of it to the folders “Save”, “Do it later”, “Help a friend”. Set up automatic sorting rules for multiple mail folders.

I use equipment in pairs: laptops - ultra-light and heavy-duty - to wear and count, 30 ”monitors - not to switch between windows, data in the working computer on “mirrors”, files on flash drives of various types. I carry VGA and HDMI adapters for the iPad so that clients can connect to projectors.

I don't watch TV, I don't read the press, I don't listen to radio and music.

I watch films with a 200% acceleration on the recommendation of friends, they also help me understand phrases from TV shows, explain that "the uncle is cool, because ...". To get used to the accelerated view, I used VLC for a month at a daily increment of 3%. It became boring in cinemas, I try to go to 3D.

In the evenings I read half a book. Alfa-Bank has an excellent business library for gadgets and a subscription to GetAbstract. I read on the recommendation and in a row - in negotiations and conversations, knowledge from different areas comes in handy. It is difficult to compete with Google, but in a bathhouse, in a diving boat, it is easy to show off erudition.

I respond to a request to conduct a training or speak in front of an audience. It won’t get any worse for me, and the answers to the questions perfectly organize thoughts and keep the reaction in good shape.

I save time with reports at conferences and summits. So I would go and collect business cards with city phones, chasing the right people. And then he performed and, upon leaving the stage, collected business cards with mobile phones in a minute. From the second invitation to the annual events, I agree to be the first or second speaker of the day of the beginning or to be on the presidium. I see the hall, the microphone is available, the audience remembers better.

Coming to clients, I hear: “I heard / saw / read you there, you are the No. 1 expert in loyalty / processes / security / big data / innovations / technologies / HR.” The meeting is faster, more productive and more friendly due to the methodical work on your own brand.

I strive to be the best. Not in the Bank, not in the industry, not in the country, but… in the world.

Some projects and publications I bring in LinkedIn. If you want to know about me, google or read my profile. I do the same myself. I am surprised when I see a 50-word profile with a formal last job and university. Why start an empty profile, it's better then without it at all.

I own shorthand. The advantage is not only in speed - the records are almost unreadable, so I write what I think. I form assignments for myself so as not to keep in my head, I cross out what has been done. What I did not have time, I transfer to the next sheet marked 1, that is, the task survived the day of the delay calmly. If there are more than three transfers, then I do not write down the task for the next day - probably, you can not do it at all.

Presentations I do it myself, while following the rules:

2. The minimum number of fonts, styles and alignment of elements in two decimal places. If a large screen comes across, there should be no sloppiness when flipping through the slides.

3. If the performance is free, not social and not charitable, I do not leave the presentation to the organizers of the event and prepare much stronger, so that later the delegates demand my materials, and the organizers look for meetings with me, from which they can get preferences.

I keep track of where and what slides I showed - this allows me to speak more often and prepare less often, reusing up to 40% of the pages several times. I run the reports aloud twice: in the evening before going to bed and when I wake up. I prepare presentations at a pace of 20 seconds per slide, I paraphrase the written text - with such a speed and two storylines, the audience listens with a single breath.

I use punctuation meticulously, I despise double spaces, I get upset at avoiding "e". I try not to use brackets, because they contain secondary text, so you can do without.

I read a letter, a document, a fragment, a paragraph three times. The first - I check whether I wrote clearly; the second - I simplify phrases and remove unnecessary words; the third - I check whether it is tactful. I use the particle “would”: “I would ask” instead of “I ask” and “I would like” instead of “I want”. When appropriate, I say and write "thank you."

In responsible texts I use frequency analysis, "shoulders" and a check for banality. By frequency analysis I reveal redundant words - it forces me to paraphrase, use synonyms. I do not allow "shoulders" - the distance in words between the concept in the text - is longer than five. Banality is its own formula based on the occurrence of words in a paragraph. If the indicator is close to one - wrote in unique words, exceeds three - the paragraph should be deleted, the meaning of the text will not change.

I use the file naming system:

Type_Customer_Contractor_Project_Date in Japanese format_Time rounded to the future 15 minutes. The assistant and the team can easily understand the documents. I make backup copies hourly and with every "approach" to the file. I store in WinRar with a password and recovery information. Saved many times.

Finance. How do you manage them? What are your three main rules in finance?

I keep money in dollars, for 20 years I have never regretted it.

I do not use loans and do not lend.

If you need something, I try to find a professional, stylish, cool. I'm trading.

I pay for every service, so as not to be due and have the moral right to expect the same attitude from others.

I manage the "treasury" in Excel, I spend my salary on my family, income - on luxury and recreation.

I collect discount cards of maximum denominations.

I check checks in shops and restaurants.

Relations. What are your secrets of communication with the second half?

Men fight for the future, women for today. I readily lose "conflicts on the spot and in the moment." I come to put up first: what difference does it make who is to blame, if you think in decades. Once a quarter is able to withstand a shopping marathon.

Child education. Your personal hacks?

I’ll make a fire in the rain without matches, walk through most of the maps, tie my shoelaces with a reef bow so that they don’t untie, or 100 different knots in 60 seconds, feed me on an autonomous trip without backpacks, I know hundreds of myths, fairy tales and anecdotes, but ... I’m not an exemplary father .

Career. What helps you be successful?

I strive to be the best. Not in the Bank, not in the industry, not in the country, but… in the world.

For example, on LinkedIn I compete for search views with people from Forbes, Most Connected; automatically the most viewed in your organization.

I communicate with owners, top officials, owners of budgets. I do not use manipulative techniques such as mirroring: the interlocutors read the same books.

I prefer three-piece suits, I don't support Jeans Day. I hold meetings and meetings without gadgets, I divide the planning time into 30-minute slots.

I remember the twists and turns of corporate life: today I didn’t say hello to someone, but tomorrow this person solves my problem. I help regardless of grade. I use barter - I provide services for a budget or resource.

I try not to be fascinated by people, so as not to be disappointed in them later.

I take on hopeless, impossible, overdue tasks and projects. There is no competition, if done - no one disputes the merits. I make several presentation slides every week so that traces of projects remain.

I track the average duration of watching videos with my speeches and lectures on the Internet. I try to understand why people lose interest after four minutes of watching. Virtually I compete with "Comedy" - their videos are watched for an average of five minutes.

It is easier to make a career if you go to work with a driver or walk so as not to waste time on the road. I eat or sleep whenever possible. I try not to eat alone during work hours.

A supporter of a horizontal career - he changed several countries, worked in 13 divisions of the Bank.

Personal issues take precedence over work issues, I solve them right away. While thinking about the family, it is difficult to sincerely care about customers.

Relaxation. What interesting things do you do when organizing, planning and holding a vacation?

I want to be proud of my projects and holidays, the reason is important: the cenotes of the Sanctum film, the Batman cave, the James Bond filming locations, the beach with the whitest / pink / black sand, the oldest hotel on the planet, the point of minimum temperatures, endemic butterflies.

For about 20 years, the same company has organized holidays for me, I recommend it to everyone. I use Quintessential concierge service. Why think about tickets or rooms. Specialists will take care of delays or cancellations of flights, replacement of numbers and cars - food to spend, not save.

House. What interesting things can you tell about it?

I bought it on a turnkey basis: I paid in the morning, and in the evening after work I came to live. I am not ready to waste time on repairs, trade, quality control of work, alterations. Individual design, nomination winner.

Development. How are you developing? Where and how do you get new information? Where is the inspiration?

I strive to learn hundreds of useful phrases in different languages. Every day I learn a few English words in LinguaLeo. I polish my knowledge of etiquette and national traditions. I draw ideas from related fields. Heard a word. Caught the thought. Noticed the behavior. Watched the action.

I draw inspiration from the anticipation of victories.

I like to surprise, I strive to make magic.

Philosophy. your life principles. What do you believe? What life laws do you use?

I want to do meaningful things. I believe that the world needs to be changed. I trust. I influence. Learning.

Daring goals for the rest of your life?

Visit all countries. I have traveled many, but the last ten years have been continuous repetitions. I dived the colored seas, visited the top beaches, islands, hotels. Was at most latitudes and meridians.

Visit the eight-thousander mountains. So far five, and not more than 5 kilometers.

Chat with the owners of 10+ billion. Until eleven, and it's going tight.

Get a Nobel Prize.

Found a university.

So, 10 life hacks from Oleg

1. Daily 100 push-ups on fists in 60 seconds on the first two knuckles.

3. Master touch typing in Stamina.

4. Immediately reply to all emails and set up sorting rules for incoming mail.

7. Respond to requests for training or speaking.

8. Do not take loans and do not lend, bargain and pay for each service.

9. Lose conflicts "on the spot and in the moment" to women and put up first.

10. Strive to be the best not at work, industry, in the country, but in the world.

“Usually I work in a chair, and next to me is a gymnastic mat. And every time I want to get up, it doesn’t matter if I drink water or eat a sandwich, I go through the rug and I have to do 100 push-ups on it,” says Oleg Braginsky.

« Every time I want to get up, I look at the mat and think: am I ready to do more push-ups? It turns out that during the day I get up from the chair 10-12 times. In total, I do 1,000-1,200 push-ups.”

Three life hacks from Oleg Braginsky

#1 The brain is a monkey, tame it

I was helped by one story told by the Indians. Our brain is a restless, fussy monkey that jumps back and forth. She scratches her head, pulls her tail, tears off a leaf and examines, looks around. It turns out that she spends her whole life on some small, unimportant things.

And now imagine that you can tame this monkey. Your brain, which jumps from idea to idea, thought to thought, tame it. Bring it back, say: look here, look here. And so I gradually, engaging in self-control, achieved that I enter the task, and everything else does not exist. That is, I accumulate consciousness. I only focus on one thing. This is the main trick.

#2 Throw away a task that has been rescheduled three times

I write down all the ideas that come to my mind in a notebook. Then I divide them into three sheets: on the first sheet, the tasks are global, so as not to forget what I have to do. On the second sheet of the task that I'm going to do. And the third sheet is the tasks I'm currently working on.

When I write a task on the second sheet, I put a number in front of each of them: from 0 to 5. Zero means that I need to do it now. This is important and cannot be transferred. A one means it's strategically important. A two means that, unfortunately, time is running out, I might not really want to do it, it doesn’t matter strategically, but I have to do it. C grade means I have three to five days. And the five means that I generally want to do it.

And every day in the morning I take the second sheet, tear it out of the notebook and make myself another second sheet, where I copy the tasks that I did not do, and mark the time that I plan to spend on the task. But now, after the execution time, a tick appears. This means that the task has already survived one day.

In the event that I transferred the task three times - that is, it had a high priority, as a rule, this is one, and it was transferred three times, I sit down and think for a second: do I want to do this? And in most cases, the task that received three transfers is completely thrown out. I don't go back to her. So I didn't have to do it.

#3 Stop early. Don't queue up

And the third trick is to plan the time correctly and stop on time. For example, if I'm writing an article and I don't have time, then I don't allow myself to keep writing the article. I'm interrupting. For me, the task is like an incoming line to the doctor. I can't hold one patient if there's another queue. I interrupt and even leave unfinished work. Even if I had to write three articles, but it turned out to be two and a half, I still interrupt and add this half in the block with the following articles, because the time is up.

And we have prepared for you the material by Oleg Braginsky "14 symptoms of procrastination: recognize it in order to cope once and for all." Download and kill the procrastinator in you to become an efficiency genius like Oleg Braginsky.

If you want to learn how to pump the genius of efficiency in yourself, listen to the podcast.

About Oleg Braginsky

Oleg Braginsky is a former top manager at Alfa Bank. Behind him are projects in various fields from big data to artificial intelligence. He is a scientist with titles and degrees, the author of textbooks and patents. Oleg is also one of the most viewed people on the planet on LinkedIn.

Now Oleg Braginsky is a trouble shooter (problem solver). He professionally solves complex and even impossible business problems. In general, this is such a Leonardo da Vinci of our time, and if in three words - this is a genius of personal effectiveness.

Names and titles mentioned in the podcast

Oleg Braginsky profiles/resources

Other Resources and Usefulness

What is a podcast and why do you need one?

A podcast is an audio recording. You can listen to it from the page "Websarafan", you can download and listen to it in the car \ at home \ in the subway from your iPhone or tablet. In each episode of the podcast, I talk to people about two topics: how cool entrepreneurs promote their business, and how they live and work (to have the energy, time and desire to do their job).

How to use the podcast?

1) You can listen right here in the browser by clicking on the play button.

2) Want to listen on iPhone? It can be done here. On the same page, you can subscribe to our podcast - and you will receive notifications on your iPhone as soon as a new episode is added.

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Don't forget your cheat sheet! Personal efficiency, pump it up

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Hello dear friends!

We continue to get acquainted with interesting and unique people in the project "Own Way".

And today our guest is really just a unique and incredibly active person - Oleg Braginsky!

Entrepreneur, PhD, writer, coach. He visited all countries of the world, visited all the base camps of the eight-thousanders, dived all the seas, oceans and significant lakes, was on all the major islands and waterfalls.

The first person to answer absolutely ALL of our questions! ;)

Oleg is just a Verb Man! I have never met anyone so action oriented. This is reflected clearly even in the manner and style of the answers.

Without a moment's hesitation, I give him the floor! The interview in all its glory will reveal to you the role of action in life, and, I think, it will greatly charge you with simply irrepressible energy of creation coming from Oleg Braginsky!

Tell us a little about yourself. How old are you? What do you do? What achievements do you have? What projects are you involved in? What are your hobbies? What is your favorite phrase or motto?

Hello!

Oleg Braginsky, 43 years old. I created the School of Troubleshooters, where I teach 77 highly effective skills. I am engaged in solving unsolvable problems in the Braginsky Bureau. Worked in 5 states, managed 190 projects in 23 industries, 46 countries.

The most viewed person on the planet is the LinkedIn business network. PhD, associate professor, author of 2 textbooks, 8 video courses and 650 articles.

Motto: "Super effort leads to super results."

1. WAY TO YOURSELF

What is self-development and self-knowledge for you?

Self-knowledge - write articles, give interviews, participate in podcasts, answer questions from courses, webinars, podcasts, master classes and guest lectures.

What motivates and inspires you?

I am motivated by unsolvable tasks, competitions at the planetary level, communication with world leaders and outstanding scientists.

I am inspired by the achievements and the eyes of those whom I could help in a difficult situation and the enthusiasm of the students who became successful.

What is your daily routine? What do you need to do every day?

I do not adhere to the regime of the day, I build a work plan for the week. It is difficult to manage the daily schedule with my rhythm - I switched to a seven-day week.

Every day I do pull-ups, push-ups, run, swim, write an article, read a book, prepare 30 presentation slides for the next weekend for the School of Troubleshooters.

What wellness practices and techniques do you use in your life?

Meaningful sports and active meditations, healthy and homemade food. I gave up sugar and salt, I avoid semi-finished products and ready-made seasonings.

I drink pure water, consciously choose teas, do not drink alcohol. I walk, I don't use the elevator.

Do you do any physical exercise? What does it give you?

Training keeps the body in shape, is a rest from mental activity. I have not met people who are able to spend a week on a par with me with such a volume and indicators of physical activity.

Sport allows you to relax your head and load your body so that difficulties become unbearable.

Do you apply psychophysical practices in your life (for example, yoga, qigong, meditation, prayer, etc.). What does it give you?

I do not recognize religious psychophysical practices - perhaps I have not matured yet. I use the elements of yoga, qigong and wushu functionally and fragmentarily.

Mindfulness does not require special nourishment.

What are you doing to develop intelligence and memory?

I devote 70% of my time to the brain - I read the Harvard Business Review and scientific journals. The largest publishing houses in the CIS send books that I regularly review on Facebook, summarizing up to 400 characters.

School students develop by asking questions on Saturdays and Sundays, where we master versatile skills in 10 hours.

2. THE WAY TO SUCCESS

What, in your opinion, are the main secrets of success and a successful personality?

Restlessness, readiness to learn, sleep deprivation, mental games, speed skills, frantic pace, self-ruthlessness, huge amounts of scientific information consumption, support from loved ones and conversations with family, having partners and students.

What do you use to increase your personal efficiency and productivity?

I collect life hacks and master skills: there are already 2,300 and 746 of them, respectively. I read 400 pages an hour, I type 560 characters per minute, I multiply multi-digit numbers without a calculator, I take shorthand at the speed of speech, I memorize large blocks of text, I work in most programs without a mouse.

Do you have time management in your life? What are you doing to get more done?

I do not believe in time management, I control the achievement of results. I keep to-do lists with priorities, which I transfer to Google Calendar, turning into a weekly plan. In order to be in time, I group tasks that are similar in kind, method, type and place, and mastered speed skills.

Learn touch typing and speed reading - life will become more productive.

Do you have perceived flaws or destructive habits that you struggle with? How do you do it?

I focus on single-tasking and do not allow myself to be distracted - I explain to colleagues and acquaintances that I am not able to do two things at the same time. Due to the number of contacts, I confuse names, because I keep multi-country face galleries in my head. There are 73,000 entries on my phone - I often ask people what their names are.

What do you need to do to achieve your goals? Your signature recipe.

I mentally prepare, improve my skills, ask experts, read books.

I formalize the task, draw a diagram, decompose it into time intervals.

I start, follow the progress, ask for feedback, report on the result with a presentation and an article.

How do you feel about money? What advice can you give on personal finance management?

I take money calmly - virtual numbers are on the account.

Do not spare funds for development and travel.

Rent apartments and cars, get bored - replace.

Increase deposits methodically, use credit cards with a grace period, avoid loans.

How often do you study? How? Tell us about your last experience and what did you learn there?

I am constantly learning. I go to trainings, take master classes, attend lectures, buy webinars.

Recently I studied stage speech, now I record podcasts every day, I will bring it to 100 topics - I will credit myself with the skill of broadcasting.

What personality traits do you like in people and what do you dislike?

Likes - politeness, tact, dignity, respect, curiosity, attentiveness.

I do not recognize it - complacency, omniscience, sinlessness, arrogance, ossification.

By skills, I find reference points - people who have become the best in the world: athletes, politicians, experts. I look into the Guinness Book of Records - I find idols there.

I admire Greek and medieval Italian scientists, politicians, thinkers. I love Mahatma Gandhi.

What is family for you? What does she give you?

Family is a safe haven, support, love, openness, happiness, care. The eyes of a loved one are the best gift, and praise is the highest achievement.

What, in your opinion, are the main secrets of harmonious relations between a man and a woman?

Know how her day went. Together go to theaters, exhibitions and fly on vacation. Remember dates and requests, please with little things, show attention.

Carry heavy, buy expensive, skip ahead and open doors. Feel sorry, empathize, know friends and colleagues, keep up the conversation and reflection.

Remember about equality, leave a choice, do not beat, do not shout. Not to teach, but to show by example, to develop, but not to force.

Talk about little things, watch cartoons and read books together, discuss, dramatize, laugh and indulge.

What rules do you have in relationships and communications with other people?

I easily make contact, answer personal letters, respond to address questions.

I don’t let them into my personal life and apartment, I don’t discuss politics and religion, I don’t want to know bad things and talk about manners.

I do not agree to discuss others and move away from whining, I do not like startups and justifying failures.

Do you have teachers? The ones who really changed you and gave you so much? Tell us a little about it.

The teachers are mom, dad and grandfather. They spared no time for development, got incredible books. There were problems with this in the Union. Mom is always unhappy with the results - she looks reproachfully and says that she could achieve more.

The mentors helped me develop my skills - I am immensely grateful to them. These are generous people, trying to become the same.

Tell us a little about your lifestyle? How does it help you in life?

I burn out cowardice, pride and laziness in myself. I do not want to hear flattery and arguments. I listen to advice on what exactly and how specifically can be improved.

My partner Daniil Schmitt criticizes me in detail every day – he does not let me relax and rest on my laurels.

What are your good and bad habits? Do you fight harmful ones?

There are many bad habits:

I do not engage in self-justification, I constantly find weaknesses in myself, with which I immediately begin to fight.

Have you changed your life dramatically? If yes, please tell us a little about your experience. Where do you think you need to start changing your life?

I live for change. I worked in several countries - I had to learn languages ​​on the fly. Changed 13 directorial positions, going from "lamer" to "guru".

He bankrupted his own businesses three times, opened new ones five times.

You need to start changes by setting new goals, such that it would be scary to approach, so that others would say: “this is impossible.”

Then plan in detail and become a "bulldozer" that does not know fear, reproach and fatigue.

How often do you travel? What is travel for you?

I have been traveling for 30+ years. He visited all countries of the world, visited all the base camps of the eight-thousanders, dived all the seas, oceans and significant lakes, was on all the major islands and waterfalls.

Traveling is a chance to get acquainted with culture, history, cuisine, language, epic. New territory - an opportunity to get a new soul, look at the business from a different perspective, enriched with insights.

Do you have a conscious most important goal or mission in life?

Influence. Knowing and being able is not enough. Getting your way is trite.

I am an educator and I hope to create a new type of educational institution based on growing and updating skills, and not on endangered professions.

Your favorite programs and mobile applications that really help you in life.

• I manage files through Far Manger - I know the hotkeys thoroughly, I have been using them for decades.
• I create archives with WinRar - it is difficult to crack the password and high compression density.
• I upload files through Download Manager.
• I check errors in Orfo.
• VLC - Watch videos on your laptop and iPad at double the speed.
• I clean the "garbage" of Windows using CCleaner.

Tell us an interesting and instructive story that happened in your life and what did it teach you?

The technology I created made it possible to quickly issue consumer loans. The reverse side of the coin - the losses of fraudulent pyramids grew by leaps and bounds. After a serious incident, he came to the boss to say that he was ready to compensate for the losses, to which he received the answer: “Consider this another MBA, you don’t need to return the money.”

Learned to appreciate people who understand mistakes. Father also instructed: "Power is the ability to forgive."

5. YOUR BUSINESS

Do you have your own business? If yes, can you tell us a little about it? How did your entrepreneurial journey begin?

In the first years of the Kyiv Polytechnic Institute, I managed to write several commercial programs:

1. BrArh is an archiver that uses dynamic compression;
2. BrEd - editor for hackers, later renamed HED;
3. BrAVo is a program for detecting and treating computer viruses.

I was paid to recover information and bring computers back to life after malware attacks, and was made an expert in reverse engineering by a hacker editor.

Then it became fashionable to give me a system of software and hardware protection to check. The largest companies of the planet addressed: Intel, Motorolla, AMD, ATI.

What advice would you give to someone who is just about to start a business?

1. Do not copy. The temptation is great, but then you can be compared, a price war will begin in which there are no winners.
2. Do not rush. It is better to spend a couple of years on the formation of a detailed idea than to try in startup mode, having prepared an excuse: “But I gained experience.”
3. Don't join. It is easier to follow and act as “support”, but then you will not achieve significant success.

What business advice can you give readers?

1. Get ready for the long game.
2. Start not with the product, but with the customer.
3. Build a detailed financial plan for three years.

What are your marketing and promotion tips?

I hate the classic options for marketing and promotion - vulgar and intrusive.

Make a unique product or add unparalleled features to an existing one to get people talking about you voluntarily.

I am not a lecturer, not a coach, not a speaker, but I read dozens of topics at the same time. Will I have competition? Unlikely.

Do not think about price and sales channels, care about the benefits: “what exactly does the consumer get?”

Do enough outreach. I gave 50 guest lectures at the best universities in Russia, recorded 45 podcasts, 35 webinars and recorded a dozen video courses. I am the most viewed lecturer at Netology and CBS.

Expertise is a slow-growing but extremely sustainable way of building a brand and adding value.

What are your tips for building a team and managing people?

Look for "your" people, do not agree to work with those who need money. Ideas move civilization, not wages.

By working much more, they break out a little closer to the finish line. It will take dedication, endurance, tolerance for slowness and failure.

I do not believe in retraining people, I think that the best are selected at the start.

Tell us about one of your failures or a major problem that happened in business? What experience did you take away from this? Were you able to fix the situation?

My partners and I created UNA - Ukrainian National Antivirus, passed the Virus Bulletin certification, increased our client base, created a multilingual version, and exhibited booths at international conferences.

When the company accumulated a significant amount of funds, a series of "raids" occurred, which led to the murder of a partner and the loss of control over the business.

He did not return to the company, he did not fight for it, deciding that there is no business where they shoot. In the Slavic territories, you can’t create profit “without a roof” - if you didn’t come in handy, then you are still small.

6. PHILOSOPHY

What is happiness according to you?

Happiness is to see those you love and do what you like.

What do you see as the meaning of human life?

A goal longer than life.

What do you think happens after death? Do you have a fear of death?

Been under bullets, burned, drowned, lost friends. I'm more afraid of shame.

What do you think the ideal life should be?

Life is ideal when useful to the family, relatives, students, country, planet.

What determines a person's destiny? Can a person control his own destiny?

Destiny is determined by ambition. A person can dream, achieve and create.

What is Truth? Is there a universal Truth that is always true for all people, or is it individual for everyone?

I understand the truth from the point of view, sometimes they are diametrical. I believe in the plurality of truths with a single source of Truth.

What is good and evil in your understanding?

Evil - pass by when you can help. Didn't notice when I could fix it. Leave the weak defenseless.

Your wishes to the readers of the project "To Yourself Guru".

Do not think that you know everything - learn, do not be content with what you have - strive, set goals above your head - achieve.

Thank you very much, Oleg, for interesting and motivating answers! It is difficult for you to wish something, therefore, first of all, great health and energy to you for the realization of everything that is planned! Well, to visit all the significant planets, satellites and other objects of the solar system, flights to which are planned in the coming years!

Editor and Project Lead:

Organizer and editor:

Editor and content manager:

Participation is free.

Interview with Alfa-Bank top manager Oleg Braginsky. Oleg about himself:

I am a happy person - my work coincides with my hobby! I professionally solve complex and impossible business problems.

Both skills allow you to respond to mail with lightning speed, not to strain when writing letters, reports and presentations. I answer emails quickly. I transfer part of it to the folders “Save”, “Do it later”, “Help a friend”. Set up automatic sorting rules for multiple mail folders.

I use equipment in pairs: laptops - ultra-light and heavy-duty - to wear and count, 30 ”monitors - not to switch between windows, data in a working computer on “mirrors”, files on flash drives of various types. I carry VGA and HDMI adapters for the iPad so that clients can connect to projectors.

I don't watch TV, I don't read the press, I don't listen to radio and music.

I watch films with a 200% acceleration on the recommendation of friends, they also help me understand phrases from TV shows, explain that "the uncle is cool, because ...". To get used to the accelerated view, I used VLC for a month at a daily increment of 3%. It became boring in cinemas, I try to go to 3D.

In the evenings I read half a book. Alfa-Bank has an excellent business library for gadgets and a GetAbstract subscription. I read on the recommendation and in a row - in negotiations and conversations, knowledge from different areas comes in handy. It is difficult to compete with Google, but in a bathhouse, in a diving boat, it is easy to show off erudition.

I respond to a request to conduct a training or speak in front of an audience. It won’t get any worse for me, and the answers to the questions perfectly organize thoughts and keep the reaction in good shape.

I save time with reports at conferences and summits. So I would go and collect business cards with city phones, chasing the right people. And then he performed and, upon leaving the stage, collected business cards with mobile phones in a minute. From the second invitation to the annual events, I agree to be the first or second speaker of the day of the beginning or to be on the presidium. I see the hall, the microphone is available, the audience remembers better.

Coming to clients, I hear: “I heard / saw / read you there, you are the No. 1 expert in loyalty / processes / security / big data / innovations / technologies / HR.” The meeting is faster, more productive and more friendly due to the methodical work on your own brand.

Some projects and publications I bring in LinkedIn. If you want to know about me, google or read my profile. I do the same myself. I am surprised when I see a 50-word profile with a formal last job and university. Why start an empty profile, it's better then without it at all.

I own shorthand. The advantage is not only in speed - the records are almost unreadable, so I write what I think. I form assignments for myself so as not to keep in my head, I cross out what has been done. What I did not have time, I transfer to the next sheet marked 1, that is, the task survived the day of the delay calmly. If transfers, then I do not write down the task for the next day - probably, you can not do it at all.

Presentations I do it myself, while following the rules:

1. Presentation - like a child, she did and then she lives an independent life, so I should not be ashamed when I "meet a child" in a couple of years.
2. The minimum number of fonts, styles, and alignment of elements to two decimal places. If a large screen comes across, there should be no sloppiness when flipping through the slides.
3. If the performance is free, not social and not charitable, I don’t leave the presentation to the organizers of the event and prepare much stronger, so that later the delegates demand my materials, and the organizers look for meetings with me, from which they can get preferences.

I keep track of where and what slides I showed - this allows me to speak more often and prepare less often, reusing up to 40% of the pages several times. I run the reports aloud twice: in the evening before going to bed and when I wake up. I prepare presentations at a pace of 20 seconds per slide, I will paraphrase the written text - with such a speed and two storylines, the audience listens with a single breath.

I use punctuation meticulously, I despise double spaces, I get upset at avoiding "e". I try not to use brackets, because they contain secondary text, so you can do without.

I read a letter, a document, a fragment, a paragraph three times. The first - I check whether I wrote clearly; the second - I simplify phrases and remove unnecessary words; the third - I check whether it is tactful. I use the particle “would”: “I would ask” instead of “I ask” and “I would like” instead of “I want”. When appropriate, I say and write "thank you."

In responsible texts I use frequency analysis, "shoulders" and a check for banality. By frequency analysis I reveal redundant words - it forces me to paraphrase, use synonyms. I do not allow "shoulders" - the distance in words between the concept in the text - is longer than five. Banality is its own formula based on the occurrence of words in a paragraph. If the indicator is close to one - written in unique words, exceeds three - the paragraph should be deleted, the meaning of the text will not change.

I use the file naming system: Type_Customer_Contractor_Project_Date in Japanese format_Time rounded to the future to 15 minutes. The assistant and the team can easily understand the documents. I make backup copies hourly and with every "approach" to the file. I store in WinRar with a password and recovery information. Saved many times.

Finance. How do you manage them? What are your three main rules in finance?

I keep money in dollars, for 20 years I have never regretted it.

I do not use loans and do not lend.

If you need something, I try to find a professional, stylish, cool. I'm trading.

I pay for every service, so as not to be due and have the moral right to expect the same attitude from others.

I manage the "treasury" in Excel, I spend my salary on my family, income - on luxury and recreation.

I collect discount cards of maximum denominations.

I check checks in shops and restaurants.

Relations. What are your secrets of communication with the second half?

Men fight for the future, women for today. I readily lose "conflicts on the spot and in the moment." I come to put up first: what difference does it make who is to blame, if you think in decades. Once a quarter is able to withstand a shopping marathon.

Child education. Your personal hacks?

I’ll breed in the rain without matches, walk through most of the maps, tie my shoelaces with a reef bow so that they don’t untie, or 100 different knots in 60 seconds, feed me on an autonomous trip without backpacks, I know hundreds of myths, fairy tales and anecdotes, but ... I’m not an exemplary father.

Career. What helps you be successful?

I strive to be the best. Not in the Bank, not in the industry, not in the country, but… in the world.

For example, on LinkedIn I compete for search views with people from Forbes, Most Connected; automatically the most viewed in your organization.

I communicate with owners, top officials, owners of budgets. I do not use manipulative techniques such as mirroring: the interlocutors read the same books.

I prefer three-piece suits, I don't support Jeans Day. I hold meetings and meetings without gadgets, I divide the planning time into 30-minute slots.

I remember the twists and turns of corporate life: today I didn’t say hello to someone, but tomorrow this person solves my problem. I help regardless of grade. I use barter - I provide services for a budget or resource.

I try not to be fascinated by people, so as not to be disappointed in them later.

I take on hopeless, impossible, overdue tasks and projects. There is no competition, if done - no one disputes the merits. I make several presentation slides every week so that traces of projects remain.

I track the average duration of watching videos with my speeches and lectures on the Internet. I try to understand why people lose interest after four minutes of watching. Virtually I compete with "Comedy" - their videos are watched for an average of five minutes.

It is easier to make a career if you go to work with a driver or walk so as not to waste time on the road. I eat or sleep whenever possible. I try not to eat alone during work hours.

A supporter of a horizontal career - he changed several countries, worked in 13 divisions of the Bank.

Personal issues take precedence over work issues, I solve them right away. While thinking about the family, it is difficult to sincerely care about customers.

Relaxation. What interesting things do you do when organizing, planning and holding a vacation?

I want to be proud of my projects and holidays, the reason is important: the cenotes of the Sanctum film, the Batman cave, the James Bond filming locations, the beach with the whitest / pink / black sand, the oldest hotel on the planet, the point of minimum temperatures, endemic butterflies.

For about 20 years, the same company has organized holidays for me, I recommend it to everyone. I use Quintessential concierge service. Why think about tickets or rooms. Specialists will take care of delays or cancellations of flights, replacement of numbers and cars - food to spend, not save.

House. What interesting things can you tell about it?

I bought it on a turnkey basis: I paid in the morning, and in the evening after work I came to live. I am not ready to waste time on repairs, trade, quality control of work, alterations. Individual design, nomination winner.

Development. How are you developing? Where and how do you get new information? Where is the inspiration?

I strive to learn hundreds of useful phrases in different languages. Every day I learn a few English words in LinguaLeo. I polish my knowledge of etiquette and national traditions. I draw ideas from related fields. Heard a word. Caught the thought. Noticed the behavior. Watched the action.

I draw inspiration from the anticipation of victories.

I like to surprise, I strive to make magic.

Philosophy. your life principles. What do you believe? What life laws do you use?

I want to do meaningful things. I believe that the world needs to be changed. I trust. I influence. Learning.

Daring goals for the rest of your life?

Visit all countries. I have traveled many, but the last ten years have been continuous repetitions. I dived the colored seas, visited the top beaches, islands, hotels. Was at most latitudes and meridians.

Visit the eight-thousander mountains. So far five, and not more than 5 kilometers.

Chat with the owners of 10+ billion. Until eleven, and it's going tight.

Get a Nobel Prize.

Found a university.

So, 10 life hacks from Oleg

1. Daily 100 push-ups on fists in 60 seconds on the first two knuckles.
2. Learn to read quickly in Ice Book Reader, view book abstracts on GetAbstract.
3. Master touch typing in Stamina.
4. Immediately reply to all emails and set up sorting rules for incoming mail.
5. Do not watch TV, do not read the press, do not listen to the radio and music.
6. Read half a book every evening and learn a few foreign words.
7. Respond to requests to teach or speak.
8. Do not take loans and do not lend, bargain and pay for each service.
9. Lose conflicts "on the spot and in the moment" to women and put up first.
10. Strive to be the best not at work, industry, in the country, but in the world.